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Publication date: «22.12.2006». 18 articles
Netherlands & UK: Heineken seeks agency for £25m launch
Heineken is holding a pitch for its £25m Fayrouz account ahead of launching its non-alcoholic beer brand into the UK and other new markets, MarketingWeek published December 19.
The company is . . .
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22 December, 2006
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Thailand: Singha to join race by launching cheap beer
Singha Corporation, the country's second-largest beer brewer, is considering launching a low-cost brand next year to cope with the expected intensified competition as a result of the ban on alcoholic-beverage . . .
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22 December, 2006
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Belarus: BBH to enter growth market in Belarus
Baltic Beverages Holding AB (BBH) invests in the private-owned Olivaria Brewery situated in the centre of Minsk, Belarus, in line with its strategy of entering growth markets, BBH published in . . .
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22 December, 2006
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Caribbean region: Regional Beer Companies given a Friday deadline for CWC
Five Caribbean companies, including Banks Holdings in Barbados, have until Friday to come up with a collective bid to be the official beer in the host venues for the ICC . . .
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22 December, 2006
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UK: Stella Artois ends iconic sponsorship of Channel 4 movies
Brewer InBev is to cease promotion of its brand Stella Artois during film programming on Channel 4, according to Brand Republic, December 20.
The sponsorship of the strand has been . . .
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22 December, 2006
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USA: Anheuser-Busch Companies, Inc. announces more aggressive leverage target and 100 Million share repurchase program
August A. Busch IV, president and chief executive officer of Anheuser-Busch Cos. Inc., announced that the Board of Directors has approved a new, more aggressive leverage target to enhance shareholder . . .
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22 December, 2006
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USA: Anheuser-Busch Now Offering Sorghum Beer
People with wheat allergies who have stayed away from beer now have a new option. Anheuser-Busch Cos. Inc. on Wednesday introduced Redbridge, which the company called the first nationally available . . .
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22 December, 2006
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USA: Molson Coors Brewing Company (MCBC) and AT&T extend relationship
AT&T Inc. announced he has extended its relationship with Molson Coors Brewing Company, according to PRNewswire, December 20.
The five-year contract provides MCBC with a global Virtual Private Network (VPN) to . . .
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22 December, 2006
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